RESEARCH ON THE IMPACT OF THE BEIJING WINTER OLYMPICS ON THE SUSTAINABLE DEVELOPMENT OF WINTER SPORTS IN CHINA

Abstract

In March 2022, the Beijing Winter Olympics and the Winter Paralympics were held successfully. During the special period of the COVID-19 pandemic ravaging the world, the great value of the successful hosting of the Beijing Winter Olympics has been recognized by the world. Before Beijing's successful bid to host the Winter Olympics, winter sports had developed well in northeastern China. Compared with Europe and North America, the development of winter sports had significant shortcomings. Moreover, most winter sports industry was concentrated in the northern region, and the industrial scale and management model were relatively underdeveloped. There was a shortage of winter sports venues, the competition conditions of the venues were far from the international competition standards, the maintenance and management of venue facilities mainly relied on foreign technical support, and most of the winter sports equipment was manufactured overseas. There was a severe shortage of reserve talents for various winter sports programs. However, after the Beijing Winter Olympics, the Chinese government issued a series of policies to promote the development of winter sports. This paper uses the literature method, expert interview method, field inspection method, logical analysis method, and other research methods to deeply analyze the Beijing Winter Olympics' impact on China’s winter sports competition level, the development of the winter sports industry, the construction of winter sports venues, spread of winter sports culture, the training of various types of winter sports talents, the manufacture of winter sports equipment and high-tech winter sports. This paper put forward reasonable countermeasures and suggestions for the sustainable development of all aspects of winter sports in China to help winter sports to flourish in China.