THE SOCIAL IMPACT OF TOUR DE SINGKARAK (TDS) SPORTING EVENT IN KERINCI DISTRICT
This study aims to see the social impact of the 2019 Tour de Singkarak (TdS) international cycling sport event in Kerinci Regency. The method used in this study is Qualitative research. Semi- structured interview techniques and documentation studies are used to collect research data. The informants in this study were 5 people consisting of community and government elements who participated in a bicycle racing (TdS) sports event in Kerinci Regency in 2019. The findings in this study show that the international Tour de Singkarak (TdS) cycling event has a social impact on the kerinci community such as: A sense of pride in being part of the Kerinci community, a sense of pride in tourism destinations in Kerinci Regency, wanting to be part of the upcoming Tour de Singkarak event, increasing the number of bicycle communities in Kerinci Regency, increasing public awareness of kerinci tourism in Kerinci Regency. This research was conducted in the study by taking data after the Tour de Singkarak (TdS) event in the 2019-2022 period.