Analysis of Blue Ocean Strategy (BOS); Efforts to Improve the Quality of Education at SMP Negeri 1 Bandar Dua, Pidie Jaya Regency

Abstract

This article aim to design a strategy to improve the quality of education in facing global competition at SMP Negeri 1 Bandar Dua in Pidie Jaya. the researcher used a literature study, observation, and study documenaion. Some of the activities carried out at SMP Negeri 1 Bandar Dua, in the view of the author, should use three approaches to competitive strategies to become a superior school, namely cost advantage, differentiation and focus. Besides that, the selection of these activities is mostly based on talents and interests. The implementation of the Blue Ocean Strategy (BOS) at SMP Negeri 1 Bandar Dua is: Instilling Skills in students by making batik training for SMP N 1 Bandar Dua students, Through the application of conducting Computer Based Examinations (UBK) starting from class VII, VIII and IX every semester exam. Developing students' Talents and Interests through OSN and O2SN classes.