Implementation of Teaching Campus Program Based on Communication Approach

Abstract

This study aims to analyze and evaluate the implementation of campus teaching communication in study programs at the UPI Faculty of Education. This research uses a descriptive method with a qualitative approach. The technique used in collecting the necessary data was direct communication techniques (instruments) in the form of interview guides, documentation studies, observations and Focus Group Discussions (FGD), while indirect communication techniques used instruments in the form of questionnaires. The results of the study show that communication carried out in campus teaching programs uses various media and there are differences in the use of communication media used, the University represented by the Head of Study Program, Partners and Students tends to get information through digital media that is contemporary. Meanwhile for schools represented by the Principal, the information obtained tends to be traditional (by correspondence or face-to-face meetings)..