Implementation of Blue Ocean Strategy at Integrated Islamic Junior High School Al Muawanah Rajadesa, Ciamis Regency

Abstract

This study aims to examine Blue Ocean Strategy at Integrated Islamic Junior High School Al Muawanah Rajadesa, Ciamis Regency, because this school is considered successful in retaining its devotees. The method used in this study uses a qualitative approach with data collection techniques, namely interviews, observations, and document studies. There is The strategy applied by Integrated Islamic Junior High School Almuawanah Rajadesa, Ciamis Regency, is in the acceptance of new students and in the education process. The strategy in new student acceptance, namely: forming a network of alumni associations, both alumni of Islamic boarding schools and school alumni; regularly hold meetings with foundations and schools with alumni associations throughout Indonesia through recitation activities per region; do school advertisements on social media; distribute informational brochures about the school to the community. The strategy in the education process is to improve the competence of education/education staff, services to students, communication and listening to complaints/input/criticism/suggestions from parents/guardians of students, eliminating discrimination/discriminating the application of discipline to educators and education staff in school, and reduce negative things that happen at school. The results showed that Integrated Islamic Junior High School Al Muawanah did not lack students, even the last new student acceptance