Porters' Five Force Analysis: Creation of Competitive Advantage at Natural Elementary School

Abstract

The aim of this research is to identify and describe the creation of competitive advantage and customer value for primary school education services in Purwakarta nature. This research is a qualitative description model. Data collection is done through interviews, documentation, and observation. Respondents involved foundation managers, supervisors, school principals, teachers, parents, students, and community leaders who understand the development of education. Data were analyzed using triangulation techniques. The results showed that the Purwakarta nature elementary school fulfilled Porters' five force analysis in increasing competitive advantage and customer value. Quality service creation, guaranteed quality education and an alternative education model with the concept of universal education developed by the Alam Purwakarta elementary school is able to dominate market segmentation and positioning which makes the demand for the natural school market increase in Purwakarta and creates a blue ocean strategic management that further strengthens sustainable competitive advantage and superior customer value. uncontested. This is due to what we call "false advantages" of competitors in imitating and making competition with superior competitors. This research is expected to serve as a profile for schools that will develop customer value and sustainable competitive advantage in the future.