Implementation of SWOT and Blue Ocean Strategy in Facing New Student Admission Competition

Abstract

The purpose of this research is to analyze the competitiveness of X Private High School (SMAS X) in Districk 11 South Jakarta to get superior students. The research method used is qualitative with a case study approach. The data used are literature studies, questionnaires and observation results. The results of the study, based on several tables, it is known that the competitive position of SMAS X schools must pursue opportunities to add strength, including: 1) Trying to add new classrooms to be able to accommodate new students who are not accepted at public schools. This proves that there is an increase in interest in New Student Admissions (PPDB) at SMAS X; 2) Establish cooperation with alumni in terms of the possibility of donations for procuring resource persons, trainings and others for the betterment of the school. Factors that influence the success of SMAS X are: 1) Principal leadership, school culture, teacher competency, able to improve quality; 2) There is an increase in interest in (PPDB); 3) The application of the Blue Ocean Strategy (BOS) and SWOT Analysis in the world of education will increase the strong competitiveness of institutions. The results of weighting and scoring on the IFAS matrix obtained a total score of strengths of 1.794 and a total score of weaknesses of 0.832. Meanwhile, in the EFAS matrix, the total opportunity score is 1.572 and the threat is 1.069.